The campus has been pranked and all the signs have been changed to say “Beef U”. While we don't know who or what did it, we will savor it for the time being by offering up big bold flavors that pairs perfectly with ...well you know...Beef! Coarse garlic, onion, kosher salt, pepper, and other spices and herbs makes up the perfect rub for burgers, briskets, steaks, prime rib, and any other proteins you may want it on. Sprinkle Beef U on your choice of protein before cooking and watch a brilliant crust of fresh spices and herbs form on the outside as the flavors penetrate deep into the middle!